Conversion Rate Calculator

Use this simple formula to calculate your conversion rate:

Conversion rate = (Conversions / Number of visitors) x 100

Try our conversion rate calculator below to figure out your website’s rate.

Calculate Conversion Rate

Conversion Rate: %

What is Conversion Rate?

Your website conversion rate is the percentage of visitors that take a desired action on your site. Common conversions include:

  • Making a purchase
  • Signing up for a trial
  • Downloading content
  • Subscribing to a newsletter

A higher conversion rate means more people are responding to your calls-to-action and generating leads and sales. Even a small improvement in conversion rate can translate into big revenue gains.

For example, if you have 100,000 website visitors per month, and improve conversion rate from 2% to 3%, that’s 1,000 more conversions!

Tips to Improve Conversion Rate

Here are proven strategies to optimize your website and improve conversion rates:

Website Design and Page Layout

  • Simplify navigation – make it easy to find products/content
  • Improve page load speeds – slow sites lead to abandonment
  • Use minimalist design – avoid distractions
  • Optimize layout based on visitor heatmaps

Landing Pages and Calls-to-Action

  • Create dedicated landing pages for promotions
  • Use action-driven language for buttons/links
  • Make CTAs prominent using color, size, and placement

Content and Trust Building

  • Offer engaging, useful content to readers
  • Share customer stories and testimonials
  • Provide visible contact info and customer service access

Promotions and Offers

  • Offer discounts, loyalty programs, or free trials to incentivize sign-ups
  • Highlight special deals and scarcity clearly
  • Reduce friction in checkout with guest options or express checkout

On-Site Experience

  • Use exit-intent popups to capture leads
  • Offer live chat or messaging for visitor assistance
  • Set up automatic cart abandonment emails

Continually test variations of your pages to see which versions have the highest conversion rates.

What is a Good Conversion Rate?

Conversion rates vary widely by industry. Here are some average benchmarks:

  • Ecommerce: 2-3%
  • Lead generation: 5-12%
  • Software as a Service: 5-7%
  • Retail: 1-2%

Test different versions of your pages and offers to see what works for your business. The most important thing is to track your conversion rate over time and try to improve it.


Calculating and optimizing your conversion rates is crucial for boosting sales and ROI. Use this guide and conversion rate calculator to better understand your website’s performance.